Hey, Readers. I’m one of the customer service representatives at The Tee Spot & we want to make your brand, business, campaign ,&/or annual event shine. We have a wide array of production options and an exceptionally competent staff. In fact, having worked as a professional graphic artist for 7+ years with a list of clients that most readers would recognize, I’ve never worked with so many talented people before as I have at The Tee Spot. At the end of this post, I’ll go into more detail about the options and service that we provide. Prior to that, Lets talk about right now & the way that marketing/promotion/influence works.
We’re living in an interesting age. Currently, the sound of a single person’s voice, their ideas, their opinions, their vision, and/or their business can have a footprint that spans across the globe. In the 21st Century many social media influencers who have branded themselves well have a vastly higher audience than major television networks and the professional persons associated with them. Take that in for a moment. We’re literally in an age where a regular person with a Facebook, YouTube, Twitter, or Instagram page can have more credibility and/or prestige within the eyes of their audience than a college educated, highly paid celebrity-personality who’s broadcast to you in high production quality with a full staff of makeup artists, writers, lighting and camera crews, etc. working along with them to put it all together. It’s rather obvious too.
This doesn’t really seem to be a point of contention with anybody when you look at the numbers. Generally speaking, the facts are:
- Social Media has changed the way that people take in media.
- The Internet has become a place of learning rather than traditional college campuses.
- Streaming Services have forever changed the music industry & entertainment industry.
Despite the new methods the approach to marketing is still the same. To run a successful business or social media platform you have to keep people thinking about you. That’s why on many platforms you subscribe & click the bell with the parentheses around it. Then every time a new video is aired, tweet is tweeted, picture is posted, or whatnot – you’ll be notified. Physical imager shows physical competence and expressed interest. A T-Shirt, Bumper Sticker/Car Magnet, Hat, or Jacket displaying a logo is a moving advertisement that someone will see. It’ll give your message legs. With your cellphone, you could take a picture, post it on all of your social media, and spread your message farther. Physically imagery can become digital imagery, reaching people across both personal and impersonal medians.
In some relevance to this, I’ve been told that nothing helps church growth like a new sign or a freshly paved parking lot. Evidentially, it shows people outside of the walls of that church that something must is going on inside. Supposedly, it gives others the impression that if that church is taking care of things on the outside, that they must have things going well on the inside. *Do you remember the Saturn Commercial, back when they were a car company? It had a kid hit the car door with a ball. The ball bounced off. The plastic door likewise popped out, leaving no dent or mark. Then the commentator told the viewers that Saturn’s automobiles had dent resistant doors, adding how if they took care of the minor external things then that was indicative to the fact they took care of the more pertinent things you couldn’t see. It’s kind of the same thing.
Recently, I heard a New York Times best-selling author giving a lecture about how the notable quote from the movie Field of Dreams, adding how it’s a lie that many have suffered for believing. In that movie it’s character famously said, “If you build it they will come.” She then went on to explain how every 5 minutes a new book is put up on Amazon.com. Mind you, this was a lecture specifically about the importance of having a newsletter, gaining subscribers, the dos and do nots of it to make an author stand out. Yet that’s just the thing isn’t it? Your business/brand needs to stand out.
And so here we are, back to where we began. My hope is that I’ve clearly articulated, or most likely reaffirmed something that you (the reader) already know. You need people to think of you and seek you out for the service(s), product(s), or events that you provide – we’re here to help.
The Tee Spot has an array of employees with substantial amounts of experience in Graphic Design, Screen Print, Embroidery, Direct To Garment Printing, both on apparel and for Promotion Products. We can build a state of the art webstore with a modern feel and easy application gently guiding your customers through ordering process step by step. If you’ve got questions, we’ve got answers. We’d love to hear from you.
- Call us for your free quote and consultation at: 865-539-8220
- Email your questions at: customerservice@theteespot.com
- Visit us in person at: The Tee Spot, 264 North Peters Road Suite B, Knoxville, TN 37923
Our regular business hours are: Monday-Friday 9AM-6PM, and Saturday 10AM-2PM (EST)